I had my first ever NOCTURNE last night - that is the term Emilie uses for staying at work past 19hr. I was there till 21h30. All I can say is I am very scared / nervous about what is to come. This is Cyril's last week as I have mentioned - meaning he is briefing Emilie and I on all his projects so as to be able to go on Paternity leave/vacation and feel comfortable that the boite will survive without him. Well lets just say, I don't think this week is going half as smoothly as he imagined. Its always great to have too much work than not enough, however when your graphic designers en interne are fully occupied and 99% of your freelance graphic designers are on holiday or do not want to take on a competition without dedis - means that they don't receive any money if their design is not chosen. This is the reason I was there so late last night. I was preparing for a presentation / rdv with Nathalie this morning at 11:30am. Along with the logo corrections that had to be sent off to the client last night - that I had been working with the graphic designer on since Monday - should have only taken 1 day, however he wasn't getting it and Bandai work, I had received an email from Cyril with a brief concerning a collectors box for Jacques Dutronc - the French singer. It is a complete créa, that if we had freelances that were dispo we would have at least 3 working on. However, we were left in a tight situation. Cyril passed it onto Emilie and I as he had too much other stuff to do and Emilie couldn't take it on either for the same reason, so Nathalie decided that I will be taking the reigns and working on it with her and one of our intern graphic designers will do the créa. Since we don't have time to get our guy in intern to start doing créa, we have to have at least 20 concrete ideas for him to execute.
So by 19hr last night I had sent off the logo corrects to the client and the first selection of images of Dutronc for the cover so that he could get us the High Res images. My "day" was just getting started. Nathalie has planned out the research I was going to need to do as follows:
1) Look up all the previous Jacques Dutronc CD's and books
2) Look up Les Télécreateurs and ADL - two of the top creative agencies in Paris - known for their very hot illustrator work. BTW Les Télécreateurs is not a print agency like I expected, but rather an audio/visual agency - this meant going through tons of music videos and commercials to try and capture a feel of the work "Branché" that they do.
3) Look up all the OLD (1960's-70's) and NEW (2000+) CD's of artists of the same era to see how the design elements have progressed and if we can take an element of the OLD and make it new with this box set. These artists included: Françoise Hardy, Gainsborough, The Beatles, Johnny Hallyday, etc.
4) Look in out graphic design books for new and innovative ideas with les trucs illustrator - STILL TO DO THIS MORNING
5) Go over the tracklists we were given for the CD's that will go into this box set and choose a title that could be the baseline for the cover. This I started and struggled with enormously as French is not my first language and I have no idea what type of singer Dutronc was.
All in all, I woke up 30 minutes earlier today in order to be at the gym at 7h instead of 7h30 and thus at work earlier in order to be ready for my presentation with Nat at 11h30. I still need to come up with these 20 detailed propositions before then.
GOOD LUCK / BONNE COURAGE / BONNE CHANCE...its definitely needed!
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